Fundraising Toolkit

Tools To Help You Fundraise

We are thrilled to have you participate in Rock The Ridge – you are in for an incredible time as you experience the cliffs, dwarf pine barrens, crystal-clear streams, historic carriage roads, and magnificent views that make Mohonk Preserve a world-renowned ecological and recreational destination.

Thank you for raising funds to support our mission – to protect the Shawangunk Mountains Region and inspire people to care for, enjoy, and explore their natural world.

We know fundraising can be hard. Our goal is to make your Rock The Ridge fundraising campaign easy, successful and fun!  We’ve created this fundraising toolkit so you’ll have everything you need to get started. You can also contact us with any questions – we’re always happy to help!

Getting Started        

Personalize your fundraising page. Your campaign page is where your family, friends and supporters will go to donate to your Rock The Ridge campaign. We’ve found participants do well when they create a campaign rich with content. Here are some tips to help make your page so compelling, your supporters will not leave without pressing the donate button.

Download our guide to setting up your fundraising page.

Five Steps to a Successful Online Fundraiser 

Your campaign page is where your family, friends and supporters will go to donate to your Rock The Ridge campaign. We’ve found participants do well when they create a campaign rich with content. Here are some tips to help make your page so compelling, your supporters will not leave without pressing the donate button.

1. Get To Know Mohonk Preserve
With over 8,000 acres of mountain ridges, forests, fields, streams, ponds and other unique and beautiful places, Mohonk Preserve is the largest member and visitor-supported nature preserve in New York State.

Our mission is to protect the Shawangunk Mountains region and inspire people to care for, enjoy and explore their natural world. Our Programs:

  • Education — In 2017, Mohonk Preserve served over 14,500 children and adults through our award-winning, innovative outdoor education programs.
  • Land Protection — We protect key recreation areas, fragile habitats, and scenic viewsheds.
  • Land Stewardship — We manage over 8,000 acres and help provide a safe, participatory experience in nature for over 200,000 visitors each year.
  • Conservation Science — We use the latest scientific techniques and a century of natural history data to monitor and manage the Preserve’s diverse ecosystems.

2. Plan Your Campaign
Take some time to think about what you want to say and who you want to ask before you start asking for donations. Write a sincere, informative message. The most successful fundraising messages are personal and heartfelt.  Why is being connected to the outdoors and/or Mohonk Preserve important to you? Why is protecting the environment important to you? Why do you want to participate in this endurance event?

Think about who you can ask, and how you can tailor your message to them. Break your contact list down into manageable groups to plan your fundraising strategy. You don't have to ask everyone all at once - after you've developed your list, create smaller groups of people to call, e-mail or message personally.

We’ve created a fundraising guide to help you plan: View the guide below or click here to download.

 

3. Make The Ask

Ask early and often! Your family, friends and colleagues want to support you! You are giving them a great opportunity to invest in a good cause. Think about your contact list and the methods that would be best to make your ask: Email, phone calls, social media, in-person asks, and matching gift requests are all great ways to approach potential donors. Be sure to include a link to your fundraising campaign!

4. Follow Up

Share the progress you have made on your campaign and during your training! Some of your family, friends and colleges will donate right away. Others may need a reminder (or two).  Don’t be afraid to reach out to those who haven’t responded with another email, phone call, or text.

5. Thank Your Donors

Rock The Ridge sends an automatic “thank you” to all donors, but it is always a good idea to send a personal thank you as well. It’s a great idea to thank your donors again after Rock The Ridge – they will be glad to share in your accomplishment! Click here to download a sample Thank You message.

Banner Photo by John Aylward